Africa’s PR Industry in 2017

Predictions for Africa’s PR Industry in 2017

Looking ahead to 2017 and beyond, Africa’s prospects are positive. With nations across Africa pushing ahead with reforms and initiatives that support investment and business expansion, Djembe’s Managing Director, Mitchell Prather, discusses PR services as playing an integral role in promoting economic diversification, economic growth and job creation. Among his predictions, Prather forecasts stronger demand for reputation management; a ‘boots on the ground – not affiliates’ approach; more innovative social and digital campaigns; and increased focus on CSR.

Read the full article: The Business & Financial TimesEBizAfrica News