Features

African-Communications

Investing in local talent: importing skills, not people, in African communications

The International Public Relations Association (IPRA) published an article about Mitchell Prather, Djembe’s Managing Director, who emphasizes the importance of “hiring and developing local talent rather than over-reliance on expats is the smart way for communications consultancies to build business in Africa.” Read more about how bridging the skills gap and creating the right team to address the needs across the competitive African communications consultancy is essential.

Find out more: IPRA