Are African companies prepared to respond to crisis?
Crisis preparedness and mitigation strategies form a key element in the way companies manage their reputations. As African organisations look to leapfrog the past PR mistakes of the West, Djembe’s Managing Director, Nicole Suter, discusses response measures that can be adopted to ensure such challenges are averted. Safeguarding African brands from reputational risk, according to Djembe’s MD, requires swift resolution – taking the form of comprehensive preparatory practices, intelligence gathering, transparency, and local understanding.
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