In The Hot Seat – Nicole Suter
Nicole Suter, Managing Director of Djembe Communications, recently sat down with Team TMN to share her thoughts on the role of digital media and the PR industry in the Middle East. In speaking about the changing nature of the PR industry over the coming years, Djembe’s MD explains that as clients embrace the digital sphere with fewer traditional briefs, they are “looking at consultancies to advise them on campaign PR as opposed to regular one-time activity or solutions”. Ms. Suter further expounds that “with the Middle East and Dubai continuing to become a regional and international hub, the industry will also become more sophisticated and adapt international best practices even more”.
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