Pitfalls of the Africa Rising narrative in communications
With the ‘Africa Rising’ tagline serving as an overarching narrative that is both exciting and emotional, conveying a continental-wide momentum that inspires confidence among a wide variety of stakeholders across the globe, there are a number of critical issues with the concept’s associated terminology. From an African PR and communications perspective, Djembe’s International Director, Kevin Nolan, provides an insightful rationale about a phraseology that risks sounding patronising and oversimplified. Instead, he moves beyond the deceiving utility of generalities and delves into the continent’s regional intricacies.
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