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Djembe Communications Launches First ‘Djembe Community’ CSR Initiative in Angolan Education Sector

‘My Dream’ Initiative Works with Angolan Children to Visually Express Themselves through Photography and Video

December 14, 2015 |Angola: Pan-African communications consultancy, Djembe Communications, today announced the first initiative under the ‘Djembe Community’ CSR platform, its social responsibility platform to support the communities in the markets where the consultancy operates. The initiative called ‘My Dream’ focuses on educating children on how to visually express themselves through photography and video and has been successfully launched at the ADPP School in Luanda, Angola.

‘My Dream’ is part of a wider focus on providing educational training for children that will see ‘Djembe Community’ in 2016 support young entrepreneurs by providing them with professional training development. In addition, ‘Djembe Community’ will work with humanitarian organizations to prevent child marriages and join the fight against malaria.

Mitchell Prather, Managing Director of Djembe Communications, commented: “The overarching aim of ‘Djembe Community’ is to support the people, communities and companies where we operate across Africa. We have invested a considerable amount of time to define our ongoing contribution to support the different needs of children and youth in Angola, Ghana, Mozambique and Nigeria. We believe the program areas of Djembe Community will have a positive impact on the lives of people.”

The initial ‘My Dream’ workshop provided over 50 Angolan children between the age of 12 and 16 years with knowledge on how to use photography and video capabilities. A second workshop was held to offer the children the opportunity to share the pictures and videos they captured along with learning to edit their creative work. The initiative will provide children with the knowledge and communication tools they need to express themselves visually and emotionally; which for many of them will be an entirely new educational experience.

In January 2016, Djembe Communications aims to host The Children’s Art Exhibition in Luanda to showcase and auction the artwork produced by the children. The proceeds generated through the auction will support the ADPP School in Luanda to improve school infrastructure and further provide pupils with access to a wider range of creative opportunities.

Prather concluded, “The ‘My Dream’ initiative is part of a program that will educate children in key concepts of arts in order to develop their visual abilities and imagination, an area that schools in Angola have not yet focused on in their curriculums.  We look forward to creating and supporting similar impactful program initiatives in 2016.”

About Djembe Community
‘Djembe Community’ is Djembe Communications’ social responsibility platform to support the people, communities and companies where we operate. This is the Consultancy’s way of operating responsibly and playing a positive role in our communities. As part of this platform, Djembe Communications supports a range of causes including offering creative workshops to students to develop their artistic and visual imagination, professional training development to young entrepreneurs and collaborating with humanitarian organizations to prevent child marriages and fighting against the menace of malaria in Africa.

About Djembe Communications
Named after the West African drum, Djembe Communications is an independently owned, pioneering pan-African consultancy with a mission to become the communications partner of choice in sub-Saharan Africa by combining global expertise, local market capabilities and customized solutions to deliver best-in-class services to clients.

Djembe comprises an organically grown international network with local market presence in Angola, Mozambique, Nigeria, Switzerland, United Kingdom, UAE and the USA. The consultancy’s continued expansion builds on its remarkable success achieved in just one year and half by providing leading industry recognized capabilities.  In the first half of 2015, Djembe received a PRSA Silver Anvil Award of Excellence for the Consultancy’s Reputation Management Program for the Fundo Soberano de Angola (FSDEA), Angola’s $5 billion USD sovereign wealth fund. Djembe was also a finalist for the Holmes Report EMEA New Agency of the Year, SABRE Awards EMEA Gold, and IPRA Golden World Awards, making 2015 a break out year for the young pan-African consultancy.

Media Contacts
Kiran Makhija
+971 55 368 8705