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Djembe Communication’s Mitchell Prather Named PR Professional of the Year at 2017 African Excellence Awards

Prather Receives Top Honors for “Hiring People Passionate about Africa” and his overall aspiration of establishing the communications partner of choice for Africa

Johannesburg | South Africa: Mitchell Prather, Managing Director of Djembe Communications, has been named the PR Professional of the Year, at the 2017 African Excellence Awards, an unrivalled benchmark for the continent’s communications industry.

Djembe Communications has grown significantly throughout the past year under Prather’s continued leadership. The agency saw significant revenue growth in 2016, added new clients to its roster, launched new offices in Mozambique and Morocco, while expanding regionally through strategic partnerships in Ghana, and experiencing an annual client retention rate of more than 90 percent.

Delighted about the win, Mitchell Prather commented, “It is easy to lead when you have an exceptional executive leadership team, and over 50 professionals who are passionate about their careers and passionate about Africa. We go above and beyond every single day to deliver game-changing results for their clients.”

This award serves as a recognition of the important contributions Prather and his colleagues at Djembe Communications have made to the African communications space. Prather is known throughout the industry for his ability to develop strong, trusting relationships with stakeholders and foster a work environment that allows employees to consistently exceed expectations and deliver flawlessly executed campaigns for clients.

Last year, Mitch undertook a wide variety of high-profile initiatives to enhance Djembe’s reputation and promote creative work for clients. His bold and innovative communications strategies have successfully advanced Djembe’s reputation and helped to win industry wide accolades and awards. “I appreciate the panel’s recognition of my achievement over the past year and I will continue to draw inspiration from new media, colleagues, and industry peers and embrace the future” Prather added.

Beyond the communications industry, Prather continues to support charitable efforts of personal significance, serving across sub-Saharan and Middle East markets. Under Djembe’s social responsibility initiative the team of drummers believe in promoting equal opportunity and socio-economic impact by building capacity, transferring knowledge and developing skills.

The annual African Excellence Awards have been celebrating the achievements of communications professionals for the past ten years and are a leading player in Europe, recognizing the best work from the past year across 26 categories. On 29 June 2017, the winners of the African Excellence Awards were honoured at a dinner in Johannesburg, South Africa.

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International Media Contact
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About African Excellence Awards
The African Excellence Awards were created to honour the most outstanding achievements of communications and HR professionals in their field. In addition to this, the Awards also provide an excellent networking forum for all attendees and take a comprehensive look at communications achievements across the African region. The Awards are part of a worldwide implementation of Excellence Awards, being rolled out in Africa, Asia-Pacific, Europe, Latin America and North America simultaneously.

About Djembe Communications
Named after the West African drum, Djembe Communications is an independently owned, pioneering pan-African consultancy with a mission to become the communications partner of choice in sub-Saharan Africa by combining global expertise, local market capabilities and customized solutions to deliver best-in-class services to clients.

Djembe comprises an organically grown international network with local market presence in Angola, Mozambique, Nigeria, Ghana, Morocco, Switzerland, United Kingdom, UAE and the USA. The consultancy’s continued expansion builds on its remarkable success achieved in just one year and half by providing leading industry recognized capabilities. In 2016, Djembe won the Stevie Bronze Award for the 2016 Public Relations Agency of the Year for the Middle East and Africa category and Two IPRA Golden World Awards for launch of New Service Category for Djembe Insights and Publications category for Djembe Insights report. Sweeping the Awards in Angolan markets, the Consultancy won the Lusos Awards 2016 edition for Agency of the Year award for PR specifically for Angola, Lusophone Agency of the Year award for PR and a Bronze for Djembe’s CSR ‘My Dream’ project in Angola. Djembe also gained international recognition by winning the In2 SABRE Award in the Best Live Event category for the Djembe Insights Roundtables and honoured to have won four prizes at the 2016 edition of the Hermes Creative Awards.