Press Releases


Djembe Communications and Swiss-African Business Circle (SABC) Host Successful Business Breakfast in Zürich

Zürich | Switzerland: Wednesday, December 6, 2017: Recently Djembe Communications, the pioneering pan-African communications consultancy successfully co-hosted a business breakfast with Swiss-African Business Circle (SABC) themed “Leveraging African Know-How in Switzerland”. The session emphasized how knowledge transfer, skills mobilization, values and experiences of both African managers and entrepreneurs based in Switzerland can benefit the operations of Swiss companies in Switzerland and in African countries. A condensed report is available here, highlighting key takeaways from the day’s discussions.

Sharing best practices on leveraging African know-how, the event speakers included 2 African experts from the energy and ICT sectors. Yvonne Bettkober, Director Enterprise Specialist Sales at Microsoft Switzerland spoke about her experience as an African Executive in a multinational organization. Charles Thiemele, Head of Africa Trading Desk at AOT Energy provided insight about how to apply regional expertise towards growing the African business. Together, these speakers highlighted the role of the African diaspora across Swiss corporate environments.

Michael Rheinegger, Managing Director, Swiss-African Business Circle remarked:In Switzerland, there is a large number of highly qualified African managers and a growing interest from Swiss companies to work across Africa. By bringing these diverse stakeholders together, this event succeeded in sharing insights on how to navigate the dynamics around the corporate environment in Switzerland.”

Nicole Suter, Managing Director, Djembe Communications, commented, “Djembe was honored to co-host the business breakfast with SABC and provided on-site coverage with extensive visibility across our digital and social media platforms. We are always looking for relevant opportunities where we can participate towards changing the narrative of the continent and bring African perspectives to global audiences and vice-versa. Business environments vary in different countries and, therefore, managers as well as entrepreneurs need to be more agile than ever in maintaining relationships with regional partners, clients and service providers. Across the African corporate landscape, communications is a very important element within the business community to support stakeholders in understanding local needs and strengthening engagement.”

The business breakfast saw a gathering of 30 influential Swiss, African and international CEOs, business leaders, bankers and entrepreneurs. The session largely revolved around the role of the African diaspora in capacity building and skills development through innovation. It was acknowledged that diverse perspectives within the Swiss corporate environment can create efficiencies, thus boosting economic development with African country counterparts.

Djembe Communications Zürich Media Contact
Mi Thich | +41 44 258 4000 |

Swiss-African Business Circle Media Contact:
Helina Bischoff | +41 22 788 42 77 |

 About Djembe Communications
Named after the West African drum, Djembe Communications is an independently owned, pioneering pan-African consultancy with a mission to become the communications partner of choice in sub-Saharan Africa by combining global expertise, local market capabilities and customized solutions to deliver best-in-class services to clients.

Djembe comprises an organically grown international network with local market presence in Angola, Mozambique, Nigeria, Ghana, Morocco, Switzerland, United Kingdom, UAE and the USA. The consultancy’s continued expansion builds on its remarkable success achieved in just one year and half by providing leading industry recognized capabilities.  In 2017, the Consultancy was awarded Certificate of Excellence for PR Agency Citizenship – Africa during SABRE Awards – London 2017 and also won three trophies at the 2017 edition of the Hermes Creative Awards bringing two platinum and one gold.  In 2016, Djembe won the Stevie Bronze Award for the 2016 Public Relations Agency of the Year for the Middle East and Africa category and Two IPRA Golden World Awards for launch of New Service Category for Djembe Insights and Publications category for Djembe Insights report. Sweeping the Awards in Angolan markets, the Consultancy won the Lusos Awards 2016 edition for Agency of the Year award for PR specifically for Angola, Lusophone Agency of the Year award for PR and a Bronze for Djembe’s CSR ‘My Dream’ project in Angola. Djembe also gained international recognition by winning the In2 SABRE Award in the Best Live Event category for the Djembe Insights Roundtables and honoured to have won four prizes at the 2016 edition of the Hermes Creative Awards.

About SABC
The Swiss-African Business Circle (SABC), was created in 2010 by 5 founding members. It is a hands-on business association, providing its members with a unique platform for exchanging experiences, projects and ideas in fostering partnerships and opening new business perspectives.

The SABC offers privileged access to a network of Swiss companies and organizations active in Africa and builds bridges for its members to Swiss public authorities and other organizations engaged in Swiss-African Affairs. It also organizes a number of exclusive member events and meetings for the broader Swiss-African business community. To learn more about the Swiss-African Business Circle, visit