Press Releases


Djembe Communications Takes Home Trophy for ‘Best Media Relations Campaign’ at the SABRE Awards Africa

Including runner up for ‘Best in Show’ for Innovation Prize for Africa 2017, landmark initiative of the African Innovation Foundation

 Gaborone | Botswana, Monday, May 14, 2018: Djembe Communications has won the Best Media Relations Campaign award at  The Holmes Report’s SABRE Awards Africa 2018 for the Innovation Prize for Africa (IPA) 2017 including the coveted runner up for ‘Best in Show’. Considered one of the most prestigious accolades in the PR industry, this category recognises firms for successfully using targeted media relations to achieve excellent results across the African continent.

The awards, run by The Holmes Report, celebrate Superior Achievement in Branding Reputation & Engagement (SABRE) from public relations companies and individuals throughout Africa.

Kevin Nolan, International Director for Djembe Communications, commented, “Our success in these awards reflects our ongoing commitment to making Djembe Communications a company that stands out not only as a creator of best in class client work but also as one of the most exciting places to work in our industry. We’re thrilled to be recognised for this by the SABRE Awards.”

Judges commended Djembe Communications for its media engagement for IPA across the continent, from October 2016 – July 2017, undertaking a fundamental review and recognizing the organization’s efforts in building and engaging audience groups via strategic media outreach. This was done through a thought leadership-based approach, using communication tools most intelligently keeping the client’s eclectic target groups well informed and constantly mobilized via strategic media outreach, roadshows, on-ground workshops, and media training sessions.

The winning campaign from Djembe led to the highest number of applications (more than 2,500) of all previous editions. It also saw the highest entries by African women innovators (482 representing around 19%) of overall applications and four of the final 10 nominees were women. Additionally, the Consultancy successfully secured 11 tier 1 media partnerships, generating over 1,600 media hits.

The winners received their trophies at the awards ceremony in Gaborone, Botswana on 10th May.

For more information, visit our website:

International Media Contact
Kiran Makhija | +971 55 368 8705 |

About Djembe Communications
Named after the West African drum, Djembe Communications is an independently owned, pioneering pan-African consultancy with a mission to become the communications partner of choice in sub-Saharan Africa by combining global expertise, local market capabilities and customized solutions to deliver best-in-class services to clients.

Djembe comprises an organically grown international network with local market presence in Angola, Mozambique, Nigeria, Ghana, Morocco, Switzerland, United Kingdom, UAE and the USA. The consultancy’s continued expansion builds on its remarkable success achieved in just one year and half by providing leading industry recognized capabilities.

Awards and recognitions
Djembe is proud to have been nominated for two PRWeek Global Awards including Best Campaign – Middle East/Africa and Global Event Activation for our work on the Innovation Prize for Africa in 2017. Winners will be announced in London May 15. We are also honored to have been nominated out of 2,500 entries for the 2018 SABRE Awards EMEA as finalists forthe Gold Sabre Award for Africa. Finally, Djembe has been shortlisted by The Holmes Report for their prestigious African Consultancy of the Year award. Winners will be announced at the EMEA SABRE Awards in Amsterdam May 23.