Hometown: Zürich, Switzerland.
Education: I went to the University of Zürich and the University of California, Berkeley where I studied Political Science and International Relations.
Role at Djembe Communications: Well a journalist once published that I was a note taker but I’m actually the Managing Director.
Specialties: Corporate Communications, Reputation Management, Crisis Communications and I am also passionate about and interested in issues around international development.
Experience: I have 10 years PR experience working in the Middle East, Europe and Africa across all disciplines of international communications. Prior to PR, I worked in the field of human rights and migration with the United Nations.
I’m passionate about PR because: It is such a dynamic and diverse field and I like the challenges it brings with it everyday. Engaging and communicating with people, building relationships and having an impact through communication is my passion.
Dream Job: I would have loved to have been a criminologist or profiler.
Best Way to Unwind from PR: Family time and catching up with friends all over the world.
Memorable PR Homerun: There is not one specific moment. For me I achieve something when my communications work positively impacts people and helps to create change or improve actual lives.
Favorite City for Business Travel: There are so many… but favourites are New York, Singapore and Cape Town.
Twitter or Facebook: Facebook. It’s great to connect with so many people from different walks of life.
Social Media of Choice: Facebook more on a private level, LinkedIn and Twitter more professionally.
Window or Aisle: Window, you always get to see some amazing views!