Paschorina Mortty

Paschorina

Hometown: I was born and raised in London, and my family is from Sierra Leone.

Education: BA Honours Degree in Journalism, Politics & Chinese from the University of Central Lancashire.

Role at Djembe Communications: Country Manager – UK.

Specialties: Consumer, charity and lifestyle PR and event management.

Experience: 20 years of PR agency experience spilt between working in the UK and West Africa and across a range of sectors including FMCG, beauty, fashion, healthcare, technology and corporate.

I’m passionate about PR because: I love developing and executing strategic plans that help clients connect and communicate more effectively with their audiences and stakeholders, as well as make a positive difference within the environment in which they operate.

Dream Job: Publicist to the stars!

Best Way to Unwind from PR: Family time with my boys, watching movies and going to the gym.

Memorable PR Homerun: Setting up and running a successful boutique PR agency in Africa. I’m looking forward to achieving my next homerun under Djembe!

Favourite City for Business Travel: I love exploring new places but if I have to choose, New York, as it’s so vibrant.

Twitter or Facebook:  Facebook as when I was living in Ghana, it kept me connected with my friends in the UK and across the world.

Social Media of Choice: Still Facebook.

Window or Aisle: Aisle (for easy access to the bathroom).