Sangitha Umakanthan

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Hometown: Kuala Lumpur, Malaysia.

Education: I have a Bachelor of Commerce with a major in Accounting from Curtin University of Technology, Western Australia.

Role at Djembe Communications: Director and Special Adviser to the Chairman.

Specialties: Integrated Marketing Communications and Corporate Social Responsibility (CSR).

Experience: I have 14 years of high caliber experience working with global PR leaders in Asia and the Middle East. I have been fortunate to service a wide portfolio of global brands in FMCG, manufacturing & innovation, healthcare, public services and luxury.

I’m passionate about PR because: I couldn’t see myself punching numbers all day. I was instinctively drawn to PR because of the colorful and dynamic nature of our industry. I enjoy the challenge of developing award winning campaigns, which turnaround brands, deliver growth and have a positive impact on local communities.

Dream Job: I fancy myself as the Zen Master of Djembe and still aim to have a career in spiritual healing. If meditation was part of school curriculum, the world will be at peace.

Best Way to Unwind from PR: Travel, travel and travel!

Memorable PR Homerun: When UN Women endorsed an International Women’s Day Campaign that was my brainchild. The campaign still runs to this day and is one of the most inspiring women’s campaigns in the Middle East.

Favorite City for Business Travel: I fall in love with any city that I visit.

Twitter or Facebook: Facebook. My job has taken me beyond the shores of home and Facebook allows my family to share in my experiences.

Social Media of Choice: For my clients, Twitter, for me Facebook.

Window or Aisle: Window…but if I’m flying economy, aisle. I have long legs.