Walid El Alaoui Mrani


Hometown: Rabat, Morocco.

Education: Master’s Degree in Business Intelligence and Computer Science from ENSIAS and Master in Management (Programme grande école) from ESCP Europe – Paris.

Role at Djembe Communications: Country Manager Morocco, Digital Communication Director.

Specialties: Digital Communication, entrepreneurship, market finance, corporate finance.

Experience: Prior to joining the Djembe network in 2010, I founded a digital communications start up in Morocco, Azur Systems, which became one of the leading digital communication agencies in the Kingdom. Prior to Azur Systems, I worked for an investment bank as a fixed income trader.

I’m passionate about PR because: PR allows to build and mobilize communities to fight for a cause and improve peoples lives.

Dream Job: My Job.

Best Way to Unwind from PR: Travel around the world, meet new people and experience new cultures.

Memorable PR Homerun: Every client, every project is memorable. Challenges are different one from the other, and this is what makes PR fascinating.

Favorite City for Business Travel: New York.

Twitter or Facebook: Facebook.

Social Media of Choice: Zuahub…a social network for African innovators.

Window or Aisle: Aisle.